Microsoft has been having a difficult time selling the XBOX 360 in Japan since it was introduced there. Now they are lowering the price on the system in order to be more competitive. The new price on the Xbox 360 Arcade model has been dropped from $260 to $180. That is a price drop of almost 30%! It makes the XBOX 360 the cheapest “current generation” game system available with the Wii being $230 and the Playstation 3 $370. Still I wonder how much more they will sell. Sure, I think the price drop will allow a larger segment of the population to purchase Microsoft’s system and there may be a short-lived boom in the number of units sold but the XBOX’s popularity in Japan is driven more by the games available. I remember about a year ago when “Blue Dragon” came out, which was created by Final Fantasy series creator Hironobu Sakaguchi, there were reports of a rise in XBOX 360 system sales.
Head of Japan XBOX operation Takashi Sensui said, “We have set the prices with hopes more people will be able to enjoy XBOX 360.” I think that the Japanese are more loyal to their local systems the Nintendo Wii and the Playstation 3 and that is where the majority of sales may stay. 
I could be wrong though. Those are just my thoughts.
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